Citizen Developers and
the Empowered Marketer


This white paper looks at how one of the most recent trends in IT - the citizen developer - can help bank marketers become truly empowered in how they get the best out of customer data.
The paper gives answers to questions like:

  • Which pressures have been pushing organizations (and banks in particular) to take action on getting value out of their data?

  • What data challenges is the citizen developer movement solving and why, especially in marketing is it thriving?

  • What benefits are organizations reaping by embracing this evolution?

  • Which types of platforms are equipped to support this citizen developers?


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