Citizen Developers and
the Empowered Marketer
This white paper looks at how one of the most recent trends in IT -
the citizen developer
- can help bank marketers become truly empowered in how they
get the best out of customer data
The paper gives answers to questions like:
Which pressures have been pushing organizations (and banks in particular) to take action on getting value out of their data?
What data challenges is the citizen developer movement solving and why, especially in marketing is it thriving?
What benefits are organizations reaping by embracing this evolution?
Which types of platforms are equipped to support this citizen developers?
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